Debbie Watson
Possibly The Most Important PR Campaign Yet
PR campaigns come in all shapes and sizes. There’s the brash and the bold, or the engaging and emotive. What holds them in common, is...
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Debbie Watson
Nov 6, 20202 min
Lockdown 2 and a Chance to Rethink Comms?
With England now back in Lockdown for a month, are there specific ways you could be using that period to address your communications...
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Debbie Watson
Nov 3, 20202 min
Good Business Needs Good Writing
Imagine the job vacancy which simply requested ‘writer’. Imagine the job description that said ‘someone who can write a little, about a...
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Debbie Watson
Oct 22, 20203 min
Why Bother to Blog?
One of the greatest shifts to come out of the increase in media platforms, is the ability for anyone who is anyone, to have a say on a...
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Debbie Watson
Oct 14, 20203 min
Outsourcing PR for the First Time
Among the shifts in how businesses are operating in the Covid era, there’s certainly evidence to suggest more companies are looking at...
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Carla Wiggins
Oct 6, 20202 min
Refusing to Communicate. Feisty or Foolish?
Whether you’re a Piers Morgan (or GMB) fan or not, it’s probably not escaped your attention that the government has been sticking to a...
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Carla Wiggins
Oct 6, 20202 min
Who’s First? The Importance of a Communications Cascade
Perhaps one of the worst reputational elements to emerge over the ‘locked down students’, was the fact that many only became aware of the...
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Carla Wiggins
Oct 6, 20202 min
Are You The Best Author of Your Own Winning CV?
I’ve had so many people contacting me in recent weeks, asking how I might feel about ‘helping with their CV’. That request is usually...
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Carla Wiggins
Oct 6, 20202 min
The Good, The Bad and The Ugly of Three-Word Slogans
Hands up all those who are bored of the three-word/three phase slogans now? Our newspaper headlines and broadcast updates have been...
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