Debbie WatsonDec 7, 20203 minPossibly The Most Important PR Campaign YetPR campaigns come in all shapes and sizes. There’s the brash and the bold, or the engaging and emotive. What holds them in common, is tha...
Debbie WatsonNov 6, 20202 minLockdown 2 and a Chance to Rethink Comms?With England now back in Lockdown for a month, are there specific ways you could be using that period to address your communications appr...
Debbie WatsonNov 3, 20202 minGood Business Needs Good WritingImagine the job vacancy which simply requested ‘writer’. Imagine the job description that said ‘someone who can write a little, about a l...
Debbie WatsonOct 22, 20203 minWhy Bother to Blog?One of the greatest shifts to come out of the increase in media platforms, is the ability for anyone who is anyone, to have a say on a to...
Debbie WatsonOct 14, 20203 minOutsourcing PR for the First TimeAmong the shifts in how businesses are operating in the Covid era, there’s certainly evidence to suggest more companies are looking at wh...
Carla WigginsOct 6, 20202 minRefusing to Communicate. Feisty or Foolish?Whether you’re a Piers Morgan (or GMB) fan or not, it’s probably not escaped your attention that the government has been sticking to a bl...
Carla WigginsOct 6, 20202 minWho’s First? The Importance of a Communications CascadePerhaps one of the worst reputational elements to emerge over the ‘locked down students’, was the fact that many only became aware of the...
Carla WigginsOct 6, 20202 minAre You The Best Author of Your Own Winning CV?I’ve had so many people contacting me in recent weeks, asking how I might feel about ‘helping with their CV’. That request is usually fol...
Carla WigginsOct 6, 20202 minThe Good, The Bad and The Ugly of Three-Word SlogansHands up all those who are bored of the three-word/three phase slogans now? Our newspaper headlines and broadcast updates have been flood...
