Outsourced Communications Strategist

If you’re just launching a business, want to deliver a campaign without using your own internal marketing team and their day-to-day resource, or feel like you need an objective voice to input on a communications idea, I offer the skills and support which enable me to work with you on an ongoing or ‘one off’ basis. You can consider me your ‘critical friend’ to give you a fair and thorough sense of how best to position your product, brand or messaging.

 

Virtual PR Director

Recruiting a senior PR director can feel like an enormous undertaking, and particularly challenging when you’re not too sure where your business is heading. I take contracted roles as a virtual PR director, to work alone, or with your existing marketing and PR teams to support them and help lead and mentor. I can also call on my associate network to provide other communications and brand services you need for this department’s work – from design, to photography, web build and more.

 

PR & Marketing

Sometimes, taking on an entire agency for PR and marketing delivery can feel like too great an expense, or too burdensome in terms of management. If you want a one-to-one relationship with someone who maps and delivers your PR and marketing, I’m that person. I help you frame your annual and more ‘day to day’ communications scope, then deliver that work with an associate team of specialist practitioners who cover everything from social media management, brand creation, website building, influencer collaboration and media delivery.

 

Editorial, Copywriting and Content

Given my journalistic heritage, it’s perhaps no surprise that I still take great joy in being commissioned to write a publication, produce an annual report, deliver copy for SEO, or ghost-write a book. Whether you want a monthly blog, an award entry, or frequent marketing collateral produced, it’s all within my offering.

 

Reputation and Crisis

Preserving brand reputation, or responding appropriately at a point of difficulty for your business, are essential. For years, I’ve worked on both sides of crisis communication – as the person who reported the story, and the person who helps brands avert issues. I work with clients to help them navigate the unexpected, but also to develop well considered preventative strategies. I can also manage any media training which you or your team may need.

 

Internal Communication

How well so you handle the issue of employee engagement? In a world where more companies now work remotely, internal communication is perhaps more important than it’s ever been. I can create your internal comms strategy, produce frequent staff newsletters, or even write specific letters and scripts which relate best to your required delivery.

 

Personal Positioning

Do you need to up the way in which you’re communicating about yourself? Do you need a personal website writing, or a CV, or some help with application letters? I can tackle these tasks for you.

 

Creative Thinking

Sometimes, you’re just stumped! You may not want to commit to a long term PR retainer or start a marketing project straight away, but bouncing around ideas and intentions over a zoom creativity session can be hugely beneficial.

 

Mentoring

Are you starting out in a PR career, or do you have junior PR and marketing staff in your company who could benefit from frequent mentoring support? Great. I can assist with helping to upskill them and give them greater confidence.